The Myth of Experience
August 10th, 2021 // 6:43 pm @ Mark Hamilton
Many job adverts contain the phrase “Industry Experience Required”. In my experience unless one is in a very specialized industry this requirement is a mistake. This simple phrase probably cuts down your pool of potential hires by 95% plus. Not only does it cut the pool of potential hires dramatically it may actually be the […]
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Why Offices Will Still Matter
March 29th, 2021 // 1:23 pm @ Mark Hamilton
To many people working from home can seem like a utopian solution, no commuting, fewer interruptions, time flexibility and therefore greater productivity, and an improved quality of life. To companies it can seem a way to save cost on expensive offices and an aid to recruitment. Working from centrally based offices really started to become […]
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What is “Shareholder Value”
May 29th, 2018 // 7:00 pm @ Mark Hamilton
It sounds like a simple question, but as businesses have developed, how to add shareholder value has become a more complicated question. Traditionally one made profits and paid them in dividends to shareholders, this simple model is no longer necessarily relevant. It is critical to any company that it understands what drives it’s shareholder value, […]
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Constant Change is the only Certainty
July 29th, 2015 // 7:23 pm @ Mark Hamilton
Every business is constantly in a state of change. Those who embrace that reality, focus and drive it to where they want to go will succeed. Those who believe the business is fine as it is, are likely to be overwhelmed by the inevitable change as it happens. It is fashionable to believe that in […]
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Marketing Job Boards
July 15th, 2014 // 12:12 pm @ Mark Hamilton
Effectively marketing an online media business is a new challenge that has emerged as the use of the Internet has grown. A decade ago having your site show up on Google’s first page was all you really needed to do. The world has moved on and a good deal more sophistication is now required. As […]
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Sales Economics and Structure Job Boards
July 15th, 2014 // 12:11 pm @ Mark Hamilton
The economics for Job Boards are unusual (See – Job Board Economics) and those of the sales operation are particularly unusual. Several key facts drive this unusual sales dynamic. Firstly Job Boards are now often valued as a multiple of revenue rather than profit, therefore raising revenue has an unusually high impact on the value […]
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Understanding the Strange Sales Animals
May 14th, 2013 // 4:58 pm @ Mark Hamilton
There is in many organizations a cultural gap between the salespeople and the company. In most cases this causes no more than low level antagonism between the parties, but in more extreme cases can cause a significant fall off in the sales teams performance. It is worth trying to understand this gap, and how it […]
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Fast & Furious Communication
February 21st, 2013 // 7:11 pm @ Mark Hamilton
The massive increase in the speed and volume of communication is a critical issue in modern business. Historically communications were much slower than those of today. In the days of sail powered ships, getting a message to India and back could take a year. In 1879 the UK got itself into a war in South […]
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Social Media Marketing – Graffiti Communication?
February 8th, 2013 // 10:20 am @ Mark Hamilton
Over recent years the marvel of Social Media Marketing has been talked about, written about and promoted more than any other marketing trend. To listen to its exponents it has changed marketing completely and made all other marketing obsolete. On the back of this Facebook is worth $68,000,000,000 and Twitter over $9,000,000,000 despite never […]
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Business Structure: why it Matters
June 26th, 2012 // 2:41 am @ Mark Hamilton
I was taught a long time ago, the way to business success was, Strategy, Structure, and People. It has proven an invaluable lesson over many years. How you structure the business, and it’s people is critical to the effective implementation of your strategy, by focusing resources, and by helping staff work more effectively towards your […]
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