Warp Speed Business Change

Warp Speed Business Change

April 16th, 2011 // 3:59 pm @

speed of chnage

The world is in a continual state of change, which is now so fast we have stopped noticing the extraordinary world in which we live.

To put it in historical perspective, between the Norman Conquest of England in 1066, until the accession of Queen Victoria to the throne in 1837, very little really changed.

Politically people were a little more empowered, but technology was much the same as was the economy. Peoples mobility was limited by how far they could walk, or if wealthy how far they could ride. The movement of goods was over an appalling road system, or via dangerous sailing sea transport. The movement of ideas or information was restricted by the same constraints, let alone low literacy rates.

Then we got the industrial revolution, and change really got going. Politically the 1832 Reform Act, extended the vote in the UK to 1 in 7 men, less than a hundred years latter all adults had the vote.

However it was in technology and the economy where change exploded, we got the canal system to move goods, possibly not quickly but cost effectively, followed by the rail system The ability to move goods created new industries, if one can move wool to mills powered by water, and then move the yarn to the consumer, you have an industry, but one that needed an efficient transport system.

In all areas of technology change grew at a new lightening pace, electricity, the internal combustion engine, jet power, nuclear power, computers and on.

This level of change has not continued it has accelerated and continues to do so, we are living in the fastest changing period of world history, that has existed.

Now if you buy the latest toy from Apple you can know with some certainty, that Apple themselves will replace it with a revised version within the year. “Moores” law states that computer power will double every two years.

So how does living in a changing world effect business, well it certainly speeds it up! But the essence of business has not changed it is driven by us, human beings and meeting our needs.

When Gutenberg invented the modern printing press around 1440, he was essentially trying to do exactly the same thing as the Internet is now, to spread information quickly and simply.

Companies that understand they exist to meet human need prosper, those who think in terms of the technology not the benefit struggle. Apple and Steve Jobs understand people and the human interface, they ask the question “How can we make this new technology benefit people” and they deliver on that, and we love them for it.

The world may move at lightening speed now, and that level of change will probably continue to accelerate, but the essence of business is still understand your customers needs.

Category : Blog &The Future

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